On analysis of the code, it became clear engineers had developed female chatbots, which had in turn engaged some of its male userbase.The world gawped as a British MP, Michelle Thomson (who subsequently denied using the website) and US actor Josh Duggar (again, denied) were revealed amongst its clientele.However, there is no guarantee you will find a date or a communication partner on our Site or using our Service.
The UK's online dating regulatory board tests applicants and insists sites sign an agreement to offer its services safely, and ethically.
Pressure from shareholders and recent publicity scares surrounding Ashley Madison's hack as well as Match and Plenty of Fish's malvertising insecurity will change dating companies outlook on security and business models.
So is Plenty of Fish any good, or are you better off trying your luck on Ok Cupid?
Now financial institutions are managing a launch on this scale it really proves it.
I hope if we get it right in the UK with our ODA members, we can see similar trade bodies set up internationally," adds Kidd.