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And, in fact, his former career in general management, operations and sales and marketing does seem a step removed from the traditionally female-run world of matchmakers.
But listening to him describe how he came into his line of work, it’s clear that while he insists he hasn’t forgotten about romance, his approach to matchmaking is all business.
“I found that they were matching me just with their database.
I’d gone from having all of Vancouver to effectively being put in a really small group.” He envisioned a service that not only matched clients against a database of self-selected members, but also actively recruited new members to fit the existing clientele.
If the membership base included a preponderance of physicians, then recruiters would be sent to scope out health or science-related events to find suitable dates.
“For a lot of parts of our lives, we’re taking actions to try to improve [our] efficiency,” he points out.
“What are [personal trainers] other than people who come into your personal time and try to make you more efficient and get to the gym and get results?
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It seemed to me [that there was] one glaring omission from this, and it was our dating life.” Rice speaks from experience.