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The class then selects a social problem of concern and develops a "social change project" that applies social influence principles to creatively and effectively address the problem.In one case, for example, students raised over ,000 for a United Nations anti-malaria program and generated 200 postcards sent to the White House urging the government to stand by its pledge to end malaria by 2015. From Robert Cialdini -- lots of material for discussion in class Does Trump simply share attitudes or also amplify them? It is framed well to serve as a discussion starter in your classes.When does repetition of misinformation become fact? Teaching persuasion through fundraising - This 75-minute activity from Debra Mashek teaches students "about the effectiveness of persuasion strategies while helping victims of a major natural disaster." This activity was awarded an honorable mention in the inaugural Action Teaching Award program from the Social Psychology Network.

In the first assignment students analyze a set of ads in terms of course concepts.

Creating a good feeling - Remember way back in 1985 when Ford Aerostar tried to generate good feelings and an aura of technologically-advanced aerodynamics about its minivan by comparing it to the Space Shuttle?

Well, unfortunately, shortly after that a Space Shuttle exploded and the campaign was pulled. First link is to a print ad for that campaign; here is a link is to an article mentioning the campaign was pulled; here is a tv commercial for that campaign. The Persuaders - Did you get a chance to see this excellent PBS show on how marketers and politicians figure out how to persuade us? The entire episode is available for viewing online at the above link. As with many PBS shows now, the streaming video is broken up into segments for easy display in the classroom.

The second assignment also requires an oral presentation of the campaign.

Election persuasion paper - Jennifer Harman has created a very timely persuasion assignment in which students analyze U. presidential candidates' speechesor debates to look for persuasive techniques.

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Cialdini's cues - Like it has been mentioned quite a few times, I am a Resident Assistant on a first-year all female floor.

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