Create dating social network
The approach at least allows users to see "the real person" behind a profile.
The social aspect is more powerful: users can find people in their neighborhood to date, or just for parties and other social engagements.
This, of course, doesn't eliminate the need for caution.
Find real people looking for sex on our free sex dating site.
The potential for marketers is in collecting behavioral data, to understand what this demographic likes and needs.
The site is currently a startup, but could become increasingly appealing to advertisers in industries like fashion, adult entertainment, hospitality, and so on.
These are the "traditional" online sites, with dedicated users, and despite common misconceptions related to online dating, the number of women and men active on these sites is relatively equal: 52.4 % for men, and 47.6 %.
For those worried that online dating sites are pools for sex offenders, statistics reveal that only 10 % of them use dating sites to meet people.