Constantly updating news
Over the next few weeks, Facebook is tweaking its News Feed ranking to ensure you see your friends' and family members' status updates before anything else.The social network gave its feed algorithm an overhaul back in 2015 to prioritize people in your friends' lists, but it sounds like that upgrade didn't quite do the trick.But you’re also imagining a newly updated and expanded Google feature: information feeds, which will present themselves right at the front of Google’s mobile search app, right underneath the Google search field.
If Google’s feed has an advantage over Facebook’s, it’s just that — search behavior arguably better reflects what a user really wants to see than sharing behavior does.
Ostensibly, if you Google “fitness tips” a lot you’ll get a lot of exercise info, and if you want, you can explicitly tell the service to collect current information on set topics.
It’s like setting a Google News alert (if you’ve ever done that; do people still do that? It’s not surprising that Google would be interested in creating its own feed product: The feed, as a format, is incredibly efficient at grabbing and holding users’ attention, the foundation of successful advertising companies like Google and Facebook.
The expanded product, however, is vastly more news-oriented, and uses “machine learning” and “artificial intelligence” and other buzzwords to divine and reflect your interests.
Which means, basically, they’re going to show you stuff based on the stuff you search for using Google.