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One of the more obscure ones is Awake Dating, a new site exclusively for conspiracy theorists.It's for people who have "woken" (not to be confused with "woke," which usually describes people who are aware of social justice issues).Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.Still others rely solely on paid membership subscriptions.Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Some sites are completely free and depend on advertising for revenue.
Further, during this period, the usage among 18- to 24-year-olds tripled, while that among 55- to 65-year-olds doubled.
Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e.g., Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e.g., HIV , obese), or those living in rural farm communities.
The stigma associated with online dating dropped over the years and people view online dating more positively.
The 2016 Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2013, to 12% in 2015.
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So Awake Dating was born as a premium platform for discussion, networking, and meeting others who share their interests and view of 'reality.'"The beta version of Awake Dating launched on April 13, followed by a series of short You Tube ads.